This holiday season, Amazon will be sharing inspirational charity stories with our millions of Facebook followers. Starting Nov. 20, Amazon would like to invite you to participate in our new #SeasonOfSmiles social media campaign by posting stories about the work your organization is doing and how AmazonSmile donations are helping to further your mission. Amazon will review these charity posts and from Nov. 28 through Dec 31, Amazon will share one charity story per day on Amazon’s Facebook page.

These stories should focus on the great work that your organization is doing. They are the authentic, heartfelt, and mission-focused stories you would typically share with your supporters. Simply integrate how AmazonSmile donations are helping your cause, include the campaign hashtag, #SeasonOfSmiles, and remind supporters that they can help support your organization by shopping at

You can post as many stories as you want on whichever social media channels you prefer. We will select stories using the following criteria.

  1. Stories are positive and emotionally compelling
  2. Stories mention how AmazonSmile donations are helping your organization
  3. Posts are visually compelling with photos or video
  4. Posts include the campaign hashtag #SeasonOfSmiles
  5. Posts include your unique AmazonSmile link:

We are excited to share these stories and make our customers and charities smile this holiday season. Thank you for your participation in the AmazonSmile program.

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